For the first season of my new podcast series on retail media, I will be diving deep into the offsite media ecosystem. My first guest is Seth Tapsfield, who is currently the sales director at LiveRamp in the UK. In today’s episode, we discuss:
(01:28) Seth's background
(04:44) Deep-dive on use cases powered by LiveRamp
(12:54) Parties involves in data collaboration
(17:33) Third-party data for enrichment
(20:17) Minimum data retailers need to provide to be valuable to advertisers
(23:09) LiveRamp's USP
(23:57) ATS and Addressability
(27:03) Challenges and opportunities in data clean room adoption
I hope you enjoy listening to this.
Share this post