Season 1 is a deep-dive into the offsite media ecosystem. My guest for Episode 2 is Tim Norris-Wiles, who is the MD for EMEA region at Habu. In this episode, we discuss:
(03:10) Tim's background
(04:26) Habu's origins and its current solutions
(10:59) Clean room adoption in US vs. Europe
(13:39) The three types of data clean rooms
(18:47) Habu's USP and the concept of interoperability
(25:37) What is a data clean room activation solution?
(27:35) Challenges and opportunities in data clean room adoption
I hope you enjoy listening to this.
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