Hi NS. Thank you for the comment. I believe Ben said this is a later phase tech that is being used more in the US with some clients. Seems like it is not something they have or is being used in the UK. Their main tech is taking first-party data and activating those audiences across digital channels. This is complemented with their rich data on consumers in the US.
Thank you guys.
Not sure I understand if Epsilon offers the capability of data collaboration between entities or not. The guest's answer was pretty vague.
Hi NS. Thank you for the comment. I believe Ben said this is a later phase tech that is being used more in the US with some clients. Seems like it is not something they have or is being used in the UK. Their main tech is taking first-party data and activating those audiences across digital channels. This is complemented with their rich data on consumers in the US.