Measurement

#18: The best model for measuring media performance is.......

A primer on three measurement methodologies that every marketer should know

Feb 20, 2024 •

Keshav Parthasarathy

#16: The 9 Measurement Questions Every Marketer Should Ask Retail Media Partners

Note: The below article was published on 9th January on AdExchanger, a leading marketing and advertising publication.

Jan 18, 2024 •

Keshav Parthasarathy

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